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Martell Cognac

Martell Cognac

Martell is the oldest of the Big Four Cognac houses. Similar to Rémy Martin, but a few years older still, not long ago did Martell celebrate its 300-year anniversary. The history of Martell & Co dates back to 1715 when Jean Martell founded the company with the wish to produce only the highest quality in Cognac. With the legendary bottles Martell Cordon Bleu, the cuvée Martell Extra L’Or de Jean Martell and the recent Création Grand Extra from 2007, the company strongly implanted itself in the luxury goods market, and are famous for using large amounts of eaux-de-vie from the Borderies terroir. It belongs to Pernod Ricard and has sales of around 15 million liters every year. The most precious eaux-de-vie, some of which date back to 1830, are stored in a secret location in the cellars of Jean Martell - approximately 1.6 million 9-liter cases!

Visit Martell: 7, place Edouard Martell ,16100 Cognac ,+33 5 45 36 33 33 ,Visit Martell all year around for an exquisite tour of the house of Jean Martell and cognac production. https://www.martell.com/en-ww/

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Interesting facts you probably didn't know about Cognac Martell

1. Jean Martell came from the Channel Island of Jersey to devote himself to studying the art of Cognac and creating ties with local wine-growers.

2. The Treaty of Paris recognizes the independence of the United States of America, and with it, 87 units of Martell were shipped to the USA.

3. Martell Cognac has quite a royal history: it was served at the coronation of King George V of England, and at the gala dinner for the marriage between Grace Kelly and Prince Rainier of Monaco.

4. Cordon Bleu was served on the world’s most luxurious transatlantic liner’s maiden voyage - the Queen Mary.

5. Eight cases of Martell Cognac was taken by Paul-Emile Victor, an explorer, and Cognac connoisseur, on a polar expedition.

6. Their Cognac was served during the signing of the Armistice for World War I in Compiègne, France.

7. Cordon Bleu liquor can be seen in Francis Ford Coppola’s film, Apocalypse Now - see if you can spot it!

8. If you were a passenger flying from Paris to New York on a super-speedy Concorde flight, you would have savored a Martell Cordon Bleu.

9. Martell published a book called “L’Or & l’Art”, which writes the history of the exquisite bottle L’Or de Jean Martell, drawing a link to the arts and crafts surrounding gold.

10. It belongs to Pernod Ricard and has sales of around 15 million liters every year.

11. Martell achieves almost 100% of its sales through export. Only a small fraction gets consumed in France.

History of Martell

When Jean Martell, the founder or the cognac house, died in 1753, Gatebourse, the first site of Martell production had already become the center of aspiring business and a prosperous future. Jean’s two sons Jean and Frédéric would continue what their father had begun. In the later half of the century, they would be exporting 200.000 liters of cognac to Britain. In the following century, around 1842, Martell started targeting the Chinese market and opened up export activities to the Far East from then on. The introduction of Martell Cordon Bleu in 1912 had a huge impact on the company’s success. It has since become one of the most loved cognacs worldwide.

Martell still owns its family estate, which is situated in Cherves Richemont in the heart of the Borderies and has been turned into a guesthouse. The origins of the Chateau date back to the 16th century. In the 1930s, out of a rather strange wish to please his wife from Normandy, Maurice Firino-Martell changed the architecture of the Chateau to what it is today: with a typical Normandy-style façade.

Martell Today

In 2001, Martell & Co joined Pernod Ricard, who had just taken over a large part of the spirits company Seagram. 

The company concentrates on its top-of-the-line products such as Martell XO or Martell Création Grand Extra 2007. These products were introduced to the market with large campaigns, resulting in a boom of the premium products.

Its most important markets are China, Singapore, Malaysia, Taiwan, USA, Britain, Russia and Mexico. The annual volume in terms of sales has been estimated to lie around 15 million liters, with a growing tendency.

Martell’s Cellar Master Benoit Fil continues to treasure the company’s secret of blending in the tradition of handing down the expertise from generation to generation. The most precious eaux-de-vie, some dating back to 1830, are stored in a cellar called “Paradis”, which has a secret location in the cellars of Jean Martell.

Latest Releases

The latest release from Martell is the Millésime 1898 which was produced on the Domaine de Cresse, by Gabriel Martell, and gifted to the house after his death by his widow. It is truly one of a kind.
The Cordon Bleu is reimagined by artist Mathilde de L’Ecotais, to create a festive and truly stunning decanter in the form of the ‘Art of Generosity’ Limited Edition.
The Martell Metaphore Cognac is a stunning limited edition blend with the first, and oldest, from 1898, and was selected by the first Cellar Master of the house.

Martell Bottles and Old Labels

Famous fashion photographers Paolo Roversi and Miles Aldrige have shot Martell’s Cordon Bleu campaigns. Like many companies nowadays, Martell is engaging in supporting the arts by handing our generous prizes to living artists. The essence of the prize lies in the origins of Jean Martell’s spirit: to be independent and inspired. Martell Création Grand Extra was launched in 2007, its beautiful bottle was designed by the sculptor Serge Mansau.

Visit Martell

On a visit to Martell, one can experience the historical Cognac production from distillation to the bottling of the final spirit. Then one can visit the private home of Jean Martell, which lies on the boards of the Charente river in the Borderies cru. 

Opening hours from June to September:  Monday to Friday from 9.30am to 5pm, and Saturday and Sunday from 10am to 4.30pm

Opening hours from October to May: Monday to Thursday from 9.30am to 11am and 2.30pm to 5pm, and Friday from 9.30am to 11am (except on public holidays)

Q&A

54 comments for Martell Cognac

Anthony 2018-05-22

HI - I have a small collection of super-premium Martell presentations for the 1980-90s which I would like a valuation for - and some advice on how best to sell. I have one L'Art de Martell (no 1370); 3 x Creation in Baccarat; 2 x Classique (in Baccarat) and 2 x L'Or - all are in perfect condition, full packaging etc - thanks for your help!

Mike 2017-05-24

I have a few bottles I'm looking to get evaluated for their value. 1959/60 Remy Martin Louis Xlll rarest reserve in original box. Also have a bottle of J&F Martell Cordon Bleu cognac also in original box. I'd love to see what they are worth and possibly sell.

Bill Sear 2013-10-08

Hi, I have a bottle of Martell Cognac, I have submitted it to you yesterday to sell. I tried to research VSP Cognac and could not find anything on VSP. Please advise what I have and if it is worth anything. Thanks ... Bill Martell, code - JNS 32 Very Special Pale V.S.P Cognac FONDEE EN 1715 lgf. Martell, Cognac, 4/5 Quart, 80 Proof Produce of France Produced and Bottled in Cognac (France) Sole Distributors For The U.S.A. The Jos. Garneau Co. New York, N.Y.

Shinyi 2013-10-08

Hi, May I know if a 12 years old VSOP Medaillon Old Fine Cognac (70cl) still drinkable? I have 6 bottles left that I totally forgotten about it and would like to sell it off now since neither me or my husband drinks anymore. Thanks, Shinyi

Tron 2013-10-08

Hi, If you have some Martells bottles,that you need help estimating the value on please contact me. Thanks, Tron

Tron 2013-09-02

Hi Lance, I am interested in your bottle, please contact me.

Mike 2013-09-02

I would like to buy your bottle Martell cognac Baccarat cystal decanter Please contact me.

Andrey 2013-09-02

Hi Abbie, I have a real interest in ... please give me some pictures. Thanks, Andrey

Andrey 2013-09-02

Hi Abbie, I want to contact you about a rare bottle ... Best Regards, Andrey.

Tron 2013-09-02

Hi Abbie If you send me some pictures of the bottle/box, i will give you an evalution of it. Best regards, Tron

Annie's 2013-09-02

For sale old martell with 3 stars on label, 84 proof, serial 06414472. Anyone interested? Wire cork thing. Unopened.

Andrey 2013-09-02

Hi Abbie, Can you give me some photos? Thanks, Andrey.

Andrey 2013-09-02

Hi Nelson, I am ready to discuss the purchase! Please give me some photos.

Andrey 2013-09-02

Hi Nelson, I am ready to discuss the purchase! Please give me some more photos. Best Regards, Andrey.

Andrey 2013-09-02

Hi Nelson, 3.000$

Tony 2013-09-02

Hi Mr/Mrs Nelson, send me some picture, which country?

Tron 2013-09-02

Hi Nelson Its a little dificult to estimated the value, because Martell have severe different bottle at the 250 ans. But if this bottle is in wooden box it might be worth up to 1500-2000 euro. If you send me an picture i can make an better guess oft he value. Please contact me.

tron 2013-09-02

Hi Abbie send me an picture and I wil try to help you with the valuation. Please contact me.

Tron 2013-09-02

Hi Nelson if you send me some pictures i will gladly help you with estimate the value of your bottles. Please let me know.

Joanne 2013-09-02

I have a 30cl bottle of Martell Very Old Pale 3 stars Cognac. I know it was purchased in 1936. Anyone interested in buying this bottle please email me if you would like pictures.

Tron 2013-09-02

Hi Any Martell bottles for sale? Please let me know

NElson 2013-07-18

I have 3 bottles of 250th Anniversary J & F martell with box cert extra cock. What is the estimated value of these bottles?

Nelson 2013-07-18

I have 3 bottles of J & F martell 250th annervisary pictures: any idea what are the value of these bottles.

Annie's 2013-07-18

For sale old martell with 3 stars on label, 84 proof, serial 06414472. Anyone interested? Wire cork thing. Unopened.

Andrey 2013-06-06

Ready to buy rare and old bottles of Martell ... Best Regards, Andrey.

Abbie 2013-06-06

I have a sealed bottle of Martel whiskey that is over 100 years old. The box has been opened but the bottle has not. I be I've the vintage 1908. I am looking for a valuation if you could possibly help me. Kinross regards

Mike nguyen 2013-05-21

I would like to buy your bottle Please email me to text me 973-668-2300 Phinhan62 yahoo com

r thorpe 2013-05-07

i have a 11.5fl oze 70 percent bottle of martell medallion vsop cognac the number on the back of the label is A100264 it is unopened and sealed with a cloth and wax seal but 10 percent has evaporated just want to know how old thanks

Nort 2013-02-19

Hi Jan if you like the cognac, it really does not matter, does ut?? :-) But i understand your doubts. It can be hard to detect counterfeit. If the bottles are new, i suggest that you buy an other simular bottle somewhere else, to compare the bottle / label and taste. this would give you an good chance to detect any faulse bottles. If any have some Martell to sell, please let me know

William 2013-02-19

I have an old bottle of Martell Cognac VS, i dont know what else specifically other than i think the tax stamp on it says its from 1967. It is unopened, any idea how much this is worth? thanks for your help!

Nort 2013-01-30

Hi cat L`art is from 3500 usd and higher, depending on the quality If anyone has some Martell for sale, please let me know.

Joe 2013-01-30

I have been buying Martell from our local shops and really doubt its genuine Martell and was just wondering how I can tell the difference between genuine Martell and counterfeit. Is there a kind of a tester for home use? The last bottle I bought had double neck covering and this even made me doubt the genuineness of the product I bought. Thanks

Cat 2013-01-08

Can anyone tell me what is the price of the limited edition L'Art de Martell Cognac in Daum decanter? Only 1997 bottles were produced.

Mike nguyen 2013-01-05

Phinhan62@yahoo.com

Mike nguyen 2013-01-05

Want to buy cognac who want to sale best offer Phinhan62- yahoo- com

Mike nguyen 2013-01-04

Any one have martell cordon bleu for sale Please email me i love to buy for my collection

jorge 2013-01-03

hello my name is george, i need help to know the price a bottle than i have of cognac martell very old pale 3 stars, very very old if any body can help me i send pictures, it has a perfect conservation, please respond in this post. thanks

Mike 2012-12-31

500$ red box 1000$ blue box

ele1508 2012-12-26

Hi, i have found one bottle of Cognac Martell, with a three star label in the front, in my grandfather cantina.. I would like to know the year of production, can i send you some pictures? thanks!

Lance 2012-11-15

Ironically enough, I don't drink and I was given a Martell Cognac in a Baccarat crystal decanter over 25 years ago as a wedding present. I was wondering if there are people who are interested in buying this type of item and if so, what the current market price would be for it. Thank you very much.

lun 2012-11-12

hello :D i have a bottle of 1L vintage martell cognac vsop medaillon, i'm interested in selling email me at kai.lun@hotmail.com for picture and pricing

Eleanor 2012-10-16

I have a small bottle of Martell Cognac sealed contents 1/24th Gal - Whay do you think it's worth?

tron 2012-10-15

Hi Dina; is the L`art sold? John: I am also intressted in the Fondateur

Andrey 2012-10-07

"I have a bottle of Reserve du Fondatuer #1217 produced for the 250 years of the founding of J&F Martell. It comes complete with booklet of postage stamps linking the birth place of Jean Martell with the island of Jersey situated in the British Channel Islands. It is complete in pristine condition, and i would be interested in selling." Hello You can photograph the address: Nikiforowandrei@msn.com

john r liron 2012-10-01

I have a bottle of Reserve du Fondatuer #1217 produced for the 250 years of the founding of J&F Martell. It comes complete with booklet of postage stamps linking the birth place of Jean Martell with the island of Jersey situated in the British Channel Islands. It is complete in pristine condition, and i would be interested in selling.

Stephen purcell 2012-09-04

I have a bottle of Martell Cordon Bleu Reserve Limitee CB3263, 68cl all seals intact and in original box does anyone know what its worth please? Regards Stephen

Annette 2012-08-01

I WOULD LIKE TO BE A MARTELL SPOKES PERSON IN THE UNITED STATES PITTSBURGH PA . WE HAVE MARTELL DRINKERS HERE. I WOULD IKE TO PROMOTE MARTELL SMOOTH TASTE CLASSY COGNAC. PLEASE EMAIL ME.. I WOULD LOVE TO HERE FROM YOU. ANNETTE, PITTSBURGH PA USA

Louie wong 2012-07-27

Hi Lucy , If you want to sell , Please let me know ! My mail :king96336803@qq.com Thanks !

william mckeag 2012-06-29

i have a unopened bottle of vsop medaillon . this bottle was purchased in italy during ww II. on the label is printed in red is the words ship stores. a family member who was in the us air force returned with the cognac unopened and was given to me as a gift. i believe it is about 70 years old. it is in excellent condition. any info on this would be apprecaited

Lucy 2012-06-18

Any chance this might be the crowning moment for my one remaining bottle of 50 plus year old Martell Cordon Argent? Impeccable condition. Labels intact, original box and tissue...inherited over thirty years ago, stored lovingly. Anybody might be wanting to experience this? Let me know, it's a showstopper.

Michael Crupi 2012-05-04

I am writing an article around the last smoke on the Titanic, where Ben Guggenheim was last seen in a stairwell smoking a cigar and drinking cognac. Exactly what month was this cognac Cordon Bleu available in 1912 and did this company supply The White Star Line through American Express Co (who supplied cognac to them) or Van Renssaller, C.A.? Needle in haystack question I know but why not.

Dina 2012-04-07

Martell is by far the finest example of style and sophistication. Joe commented about a Martell Asia -- there is always the L'art de Martell tribute bottles from 1997. A hidden treasure just like the China it represents.

Dina 2012-04-07

Hi Joe, are you interested in a Chinese collectable Martell item? A full preserved bottle of L'Art de Martell is available from a collector I know. There are 1997 bottles in the world and I believe his number is under 500.

Joe 2012-03-13

Martell is just the best brand out there! stylish, premium and class. compared to hennessy.. Martell is just the king out there. so much style! that's what you buy here, it's the brand; and the brand of Martell is just great. I only wonder when they will come out with an Martell Asia product like Hennessy did with Classium, Remy with Centaure, Courvoisier .. not really, but they are not that active in Asia anyway.. but Martell is. perhaps they don't need a china-only martell.

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