Growth area & soil: Blend
It’s been a while now since we’ve seen a new, funky street art Hennessy VS Cognac bottle. So the new limited edition created by artist, Ryan McGinness, is a great follow up to those already in the series by the likes of KAWS, Futura X, Os Gemeos and Shepard Fairey.
This particular cognac in the limited edition series has been created by internationally renowned contemporary artist, Ryan McGinness. It is the ‘black hole’, and he has, in his own inimitable way, managed to incorporate this beloved black hole and black light component into the new Hennessy VS design.
It is the 5th in a series of collaborations with some of the world’s most acclaimed artists over the past 5 years. Each individually numbered bottle features a distinctive and colorful interpretation of the Hennessy V.S label based on McGinness’ “black holes” collection of paintings. With colors that glow under black-light on a silver background, the label also depicts his signature icons, symbolizing the craftsmanship of Hennessy Cognac.
On August 6th, Hennessy celebrated the launch of this historic partnership with a event titled #ArtoftheChase in New York City. Guests entered through an interactive tunnel of digital McGinness artwork, and were greeted with Hennessy cocktails, including the “Infinity”, a recipe that the artist himself helped create. He was on hand to join the celebration and greet the crowd of VIPs, who filled the dance floor for a special performance by rapper 2 Chainz.
In the weeks that followed, McGinness traveled the country with Hennessy, hosting special events and bottle-signings in LA, Miami, and Philadelphia. In all, the festivities surrounding the launch of Hennessy V.S Limited Edition by Ryan McGinness, provided a fitting tribute to the stunning bottle design, and the collaboration between kindred spirits — both McGinness and Hennessy share an enduring drive to Never stop. Never settle.
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About Hennessy Cognac
You may think, that with Hennessy’s ability to innovate and push boundaries, they are a thoroughly ‘modern’ Cognac brand. This is a large part of their immense success and influence. The very French brand based in the Charente region, in fact, dates all the way back to 1765 - to Ireland - but have managed to shapeshift enough times to remain more relevant than ever before - with current Master Blender Renaud Fillioux. Their range of uber-trendy products is ever expanding, and their marketing campaigns all the more captivating. There is no doubt that ‘Henny’ culture is alive and kicking: both Cognac and a fifth of Hennessy are mentioned in what seems like hundreds of songs.
Read more about Hennessy Cognac