Conjure Cognac

Conjure Cognac is the brain child of two extremely ambitious and talented entrepreneurs. One is a world renowned hip hop star, the other a fourth generation cognac producer. They share the love for cognac and together embarked on an adventure that resulted in a cool, modern and remarkably successful product" CONJURE Cognac. Chris "Ludacris" Bridges, record selling US hip-hoper and actor, and Kim Birkedal Hartmann, owner of the cognac house Birkedal Hartmann, blended this smooth and mixable cognac with master blender Philippe B. Tiffon and launched it in 2009. A huge success on the US market as well as in Norway, CONJURE sees increasing sales, slowly conquering markets across Europe. This collaboration has immensely helped for cognac to be accepted by a younger generation as a drink that is not associated with older gentlemen, dark libraries and cigars, but with pop music, clubs and parties.

Visit Conjure: Cognac, Cognac,

Visit the website of Conjure Cognac

  • 700ml / 40%

    The colour is dark copper. The palate rather soft fruity notes, some sweet hints and a slightly sharp punch. The final is strong.

    The colour is dark copper. The palate rather soft fruity notes, some sweet hints and a slightly sharp punch. The final is strong.

Popular products

4 reviews for Conjure Cognac


Cortez 2015-04-21

I think Conjure has a smoother taste and a nicer bouquet than Hennessey. My choice of cognac is Martel Cordon Blue. Price wise Hennessey is was my choice, since I tried Conjure about three years ago it has become my cognac of choice. If you haven't tried it take a chance you just may find it to be a keeper.

    Greg 2013-01-08

    Hey Mark H. if you are a Hennessy drinker for years if you haven't already tried it. Please go out and get the Hennessy VSOP little more costly but that is some really good stuff. I enjoy Henny VSOP or Chivas Regal. Henny straight up and the Chivas in rock glass only 2 cubes of ice.

    Drink on and enjoy

      Stan J 2012-03-24

      Cognac is my drink of choice. I started off with Hennessey, then got close to Remy Martin VSOP. I found myself back with Hennessey until i found Conjure. To me, Conjure is in the same class with Hennessey but, i feel Conjure is a little smoother than i expected. I like to be a trend setter so i chose Conjure!

        Mark H. 2012-01-07

        I too have been drinking cognac for years. Hennessy is all I ever buy. It is a premium cognac that is widely celebrated and known. It is one of the tops when it comes to cognac, and fine indeed. Conjure is almost as good as Hennessy which is hard to pull off. I don't know the brand VS or VSOP but I know my taste buds enjoyed this drink, not as much as Hennessy but very close.

          Write your review !

          Write a review

          Conjure Cognac

          Conjure Cognac

          When Music Meets Liquor: What are the Top Brands in Rap History? (Infographic)
          28-11-2013 / Do you know your ‘bounce’ from your ‘dip,’ or your ‘ crib’ from your ‘hood?’ It’s okay, we haven’t gone totally off the rails, because we’re referring to common slang terms that are used in hip hop and rap music (and yes – we had to look them up as well…) But that’s beside the Read full article...
          Ludacris Conjure Cognac Interview
          Exclusive Interview with Ludacris: The Secret Formula of Conjure Cognac Revealed
          01-11-2012 / It’s officially a scoop. Cognac-Expert had the privilege of interviewing Ludacris (AKA Christopher Brian Bridges), where he revealed some things about Conjure Cognac. The US superstar, artist, actor, businessman and cognac lover took time out from the filming of his latest Hollywood blockbuster movie, THE FAST AND THE FURIOUS 6, to give us the inside Read full article...
          Ludacris & Conjure Cognac: Another Commercial Hits the Screen
          18-10-2012 /  Hot on the heels of Jay-Z and his D’Usse Cognac commercial, we now have Chris ‘Ludacris‘ Bridges gracing the silver screen to promote Conjure Cognac. And whilst both hip hop stars have a penchant for chauffeur driven Bentleys and other obvious signs of opulence, when you take a closer look at the advertising campaigns, it’s Read full article...
          The Luda: Conjure Cognac Signature Cocktail by Ludacris
          Conjure & Ludacris Mix Up a Cognac Cocktail for the GRAMMYS
          07-02-2012 / To celebrate the upcoming GRAMMY awards, Conjure Cognac and three time GRAMMY award winner Ludacris have come up with a cocktail to celebrate. The Luda Cocktail Titled ‘The Luda” – this signature cocktail has been created using the delights of Conjure Cognac along with the tropical flavour of fresh pineapple, lemon juice and the sweetness Read full article...

          Strategy of Conjure Cognac

          With its young and trendy design (silhouettes of naked women on the bottle) it proposes that cognac has more to do with a cool lifestyle than many like to think. It seems almost certain that to some in the cognac industry, CONJURE symbolizes a loss of traditional values and celebrates selling-out to contemporary culture. To Kim Birkedal Hartmann, this is a positive development, as he is not one to defend conservatism over a healthy look forward. One can't hold it against him, he has managed to create a brand that is extremely popular with young people, embracing the music industry and party scenes across the America and Europe.

          In terms of communication, CONJURE applies a variety of social networking tools such as its blog, Facebook and Twitter.   Its website features a vast choice of signature cocktail recipes such as Conjure Sweet Tea, Keisha Brown or Lova Lova to name but a few. From meet & greet to signing sessions and regular youtube videos, Ludacris is entirely committed to his product, which has boosted its commercial success. He has even negotiated product placement in large Hollywood movie productions in which he features.

          News, Products & Anecdotes

          CONJURE’s slogan: “Combining contemporary American culture with hundred year-old French tradition.” 

          Recently, there have been successful developments into markets beyond the US and Scandinavia. Even in Paris, which ironically is renowned to be a difficult territory for launching new cognac products, Conjure Coganc seems to have found an interesting consumer base. 

          There has been a feature in America's People Magazine for CONJURE's cocktail GOLOW in March 2011!