Growth area & soil: Blend
Ludacris Conjure Cognac is a contemporary cooperation between US American Musician Ludacris and the 120 years old cognac house Birkedal Hartmann. Ludacris was involved in developing the blend and its brand. Officially this Cognac is a VS but older eaux-de-vie are used for the blend: between 2 and about 45 years. The bottle design is quite nice, one must say. Take a closer look.
About Conjure Cognac
Conjure Cognac is the brain child of two extremely ambitious and talented entrepreneurs. One is a world renowned hip hop star, the other a fourth generation cognac producer. They share the love for cognac and together embarked on an adventure that resulted in a cool, modern and remarkably successful product" CONJURE Cognac. Chris "Ludacris" Bridges, record selling US hip-hoper and actor, and Kim Birkedal Hartmann, owner of the cognac house Birkedal Hartmann, blended this smooth and mixable cognac with master blender Philippe B. Tiffon and launched it in 2009. A huge success on the US market as well as in Norway, CONJURE sees increasing sales, slowly conquering markets across Europe. This collaboration has immensely helped for cognac to be accepted by a younger generation as a drink that is not associated with older gentlemen, dark libraries and cigars, but with pop music, clubs and parties.
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