For its 300th anniversary, Martell releases a new ‘La French Touch’ 1 litre VSOP special edition, designed by famous DJ Etienne de Crecy. The VSOP bottle will be available in Asian travel retail. There is also another new limited edition bottle of Martell Noblige. Both bottles feature glow-in-the-dark UV effects. The new Martell bottles will be available across key airports like Hong Kong, Singapore and other Asian hubs - and here on Cognac-Expert.com
Martell is the oldest of the Big Four Cognac houses. Similar to Rémy Martin, but a few years older still, not long ago did Martell celebrate its 300-year anniversary. The history of Martell & Co dates back to 1715 when Jean Martell founded the company with the wish to produce only the highest quality in Cognac. With the legendary bottles Martell Cordon Bleu, the cuvée Martell Extra L’Or de Jean Martell and the recent Création Grand Extra from 2007, the company strongly implanted itself in the luxury goods market, and are famous for using large amounts of eaux-de-vie from the Borderies terroir. It belongs to Pernod Ricard and has sales of around 15 million liters every year. The most precious eaux-de-vie, some of which date back to 1830, are stored in a secret location in the cellars of Jean Martell - approximately 1.6 million 9-liter cases!
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