Martell has launched a new Cognac and it's called "Martell Caractère." It's a new blend that will only be available in the United States, only in California (only god knows why). The bottle is a reference to the company's founder Jean Martell. It's to be consumed on the rocks or in a cocktail so we'd assume it's a younger cognac. We do not know the price of this Martell cognac yet, but we'll find out!