Growth area & soil: Blend
Hennessy Privé Cognac is a Special Edition that first appeared at Singapore Changi Airport in 2009. This "Privé" blend, which is available at airports, duty-free and travel retail, was created by Hennessy's Master Blender Yann Fillioux, who selected very old eaux-de-vie - a very balanced cognac. Hennessy Privé cognac comes in an Art Deco gift box, that reminds us of crocodile leather. For those who want to buy Hennessy Privé, stores and online shops won't have it - and if yes, it's rather an exception. So you'd need to travel if you want to purchase a bottle..
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About Hennessy Cognac
You may think, that with Hennessy’s ability to innovate and push boundaries, they are a thoroughly ‘modern’ Cognac brand. This is a large part of their immense success and influence. The very French brand based in the Charente region, in fact, dates all the way back to 1765 - to Ireland - but have managed to shapeshift enough times to remain more relevant than ever before - with current Master Blender Renaud Fillioux. Their range of uber-trendy products is ever expanding, and their marketing campaigns all the more captivating. There is no doubt that ‘Henny’ culture is alive and kicking: both Cognac and a fifth of Hennessy are mentioned in what seems like hundreds of songs.
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