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Léopold Croizet Cognac
The Cognac house Pierre Croizet is since 2024 named Léopold Croizet. The Cognac house Léopold Croizet Consisting of 30 hectares of vineyards around a typical Charentaise farm, the Maison Léopold Croizet extends over time. The Cognac house is in the heart of the village, Lantin, near Jarnac. It is a privileged terroir of the Fins Bois cru which benefits from the clay-limestone limits of the Champagne lands.
The entire production is dedicated to the manufacture of cognacs and pineau des Charentes. This family Cognac house of 9 generations has been conducting its vineyard in organic farming for over 20 years. Léopold has been at the head of the property since 2001, he decided to put forward the deep values that have been transmitted to him: "making a quality cognac starts with a reflection on the environment and on time". For him, the future lies in the preservation of his heritage and the deep conviction that the notion of "good farming sense" must regain its place in the work of the land.
Visit Léopold Croizet: 30, rue d'Angoulême ,16200 Triac-Lautrait ,+33 (0)545358810 ,No visiting information available. Other products by Pierre Croizet: Pineau des Charentes
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Q&A with Cognac Expert’s Virginia and Leopold Croizet
Virginia: Léopold, can you please tell me the story behind the decision to rebrand your Cognac range?
The Maison des Pierres bottle business dates back to the post-war years. Initially, the brand was called "Croizet Frères" after the two founding brothers (Marc and Roger), my grandfather and great-uncle. Then, in the 70s, the name changed for the first time, becoming "Pierre Croizet" after my father. Finally, this year marks the transition to a new generation with the change to "Léopold Croizet", the current generation. These evolutions are an original way (and unique to our knowledge among Cognac houses) of living in the present while continuing to write the family history, stratum after stratum. Which means that future changes can be made in the next generation.
Virginia: What triggered this change?
After 20 years at the helm of the company, I have continued to learn and improve in every stage of Cognac production. I feel I now have the legitimacy to put my first name and signature on all the products in the range, from VS to XO Exception, all of which are my own creations (the superior qualities Extra, Excellence and Heritage being products Cognacs created by previous generations).
Virginia: How did your brand's history and heritage influence the rebranding process?
The family aspect, the attachment to the land, to this house where so many people in the family have worked and lived, is very present in this process. It was important that these values be respected, honored and promoted, while at the same time evoking continuity and a future assured from generation to generation. That's why our slogan “des Racines et des Ailes” (Roots and Wings) was a natural choice.
Virginia: Can you explain the creative process behind the rebranding?
The creative process is not really a de facto process. It's the culmination of a slow maturation process, the culmination of which releases the essence and raison d'être of each stage in the life of a brand and a company, supported by the current generation, which contributes its stone to the edifice.
Virginia: How do you reconcile tradition and innovation?
This means reconciling a certain history and tradition with packaging and an identity that reflect the image of a producer's Cognac. We are first and foremost Cognac winegrowers and that's the message we want to get across. Innovation is reflected more in the use of more contemporary colors and shapes on our Cognac labels. We also provide more product information on labels and back labels. In terms of pure innovation, our Esprit Organic Cognac range, with its resolutely modern packaging and blends, is the freest expression of this.
But that's another story, and one we'll be talking about together very soon.
Virginia: How did customer feedback or market trends play a role in shaping the new brand identity?
Our philosophy is based on listening to our customers' needs. We've been at the forefront of the development of our new brand identity, in harmony with what this constant dialogue with our fans brings us.
Virginia: What are the key elements of your new brand identity and how do they represent the essence of your Cognacs?
There are two key elements in our logo: our coat of arms, designed by my father Pierre Croizet and symbolizing our family roots, and the wings on the sides, suggesting a certain elevation and flight, a nod to today's generation. Our identity is also present in the use of rather "round" packaging, echoing the styles of our Cognacs: softness, roundness and a strong emphasis on fruit.
Virginia: Does the rebranding reinforce the message you want to convey to consumers?
Yes, definitely. I travel more and more to meet our consumers, in France and abroad. They're always very enthusiastic and happy to meet me, just as I am. Wearing the first and last names that appear on the labels reinforces the incarnation of the brand, which becomes total and fully alive.
Virginia: Will the rebranding lead to changes in the product range, such as the introduction of new blends?
For the time being, no. The style of our Cognacs is very popular on all continents, and is not likely to change. We really work hard on our blends, both in terms of aging and barrels, and in terms of final preparation, to ensure high quality and consistency. On the other hand, we are increasingly asked to market unblended single casks and limited-edition casks, which is a new exercise for us. We have begun a research project in our cellars to unearth a few nuggets that will soon be offered to our customers.
Virginia: What were the biggest challenges you faced during the rebranding process, and how did you overcome them?
Such a change doesn't happen overnight. First there's a phase of reflection, which is fairly straightforward in the final analysis, followed by a phase of implementation, which is the most demanding, involving work on transition and retroplanning. Time flies! And although we've been preparing for this for many months, we're here and it's exciting. We were able to anticipate and carry out all the stages thanks to my wife, who steered the necessary changes, and to our close-knit, dynamic team, always ready to take on new challenges.
Virginia: Can you tell me about an achievement or milestone in the rebranding process of which you are particularly proud?
To celebrate and mark this change, we wanted to create an exclusive and unique decanter for our XO Exception. It's a unique, modern design that incorporates our wings and the full logo on the front. A beautiful case in a vibrant blue completes this new addition to our range, of which we are particularly proud.
Virginia: What was the initial reaction of consumers and industry experts to the new brand?
Very enthusiastic! What happiness!
Spotlight on Léopold Croizet
Formerly Pierre Croizet, renamed in 2024
The house of Léopold Croizet Cognac has a history that reaches back to before the time when the Phylloxera crisis devastated the vineyards of France. Spanning over 30 hectares of vineyards in Fins Bois and Petite Champagne regions, this family run cognac house has had a long-standing tradition of producing excellent Cognac. Leopold Croizet, who heads the house today, has inherited many business skills from his mother as well as other influential members of this traditional cognac producing family.
This interview with Léopold Croizet was first published by the Cognac brand Léopold Croizet on their website.
Léopold Croizet is the 9th generation of winegrowers on the estate, with a rich history of his family's traditions passed down through each generation. The vineyard, mainly planted in the commune of Triac Lautrait, covers an area of 30 hectares around a farm typical of Charente. Located in the heart of the village of Lantin, near Jarnac, the land is a privileged one, belonging to the Fins Bois cru and benefitting from the clay-limestone limits of the Champagne region.
What is your work and its scope within Maison Léopold Croizet?
Since 2001, I have taken a full-time role in the family adventure. I am a winemaker, distiller, and master-blender. I spread the word to my friends and consumers about Léopold Croizet Cognac. I also consider myself as an actor in the passage of time! Time is an essential element to be taken into account for the production of Cognac. « It’s about letting time run its course, but being active!
What major assets and know-how do you have?
First of all in the working method: our vineyard is fully converted to organic farming. I started the conversion as soon as I arrived on the estate. The entire vineyard is dedicated to the production of our Cognacs which leaves me free to choose how everything is conducted and the direction I wish to take my “eaux de vie”. We choose an old-fashioned vineyard culture and rightly-timed early harvests to maintain good acidity and give elegant and aromatic eaux de vie. The distillation is carried out in two small potstills of 16hl and 20hl, those that my grandmother had installed! Our distillation method remains uncommon in the region, it comes from my father who himself got it from his mother: a family secret!
What are the values that take precedence and distinguish you from other brands?
Respect for tradition, values… For several generations my family has provided expertise and know-how in all stages of the production of Cognac: from the vine to the blending, including of course the distillation. This mastery allows us to nurture and ensure an heritage for future generations. Be visionary, see further and ensure quality of products. My grandfather Marc launched his brand of Cognac with his brother just after the second world war. It was a period of reconstruction in the country and we were recovering from several tough years. He was thinking big, he launched his business with some success. I have a lot of anecdotes about my ancestors and it enriches my business vision and also give me motivation to prove myself to be worthy of it.
Could you describe the particularity and the style of your Cognacs?
Difficult for me to describe my Cognacs … I prefer to let them speak for themselves through tasting! As I said earlier, each step is important to make a good Cognac. The expertise I carry produces very fruity cognacs, typical of the Fins Bois cru. They are fragrant, round, mellow and easy to drink. This roundness comes mainly from a distillation on the lees. Our spirits then age in French oak barrels whose woods are selected from the best forests in France. This task now falls to my wife, who once worked in cooperage and who has a real passion for the interaction between wood and spirit. The blend of this diversity offers a range of very interesting aromas.
Pierre Croizet
History of Léopold Croizet
The house of Léopold Croizet Cognac has a history that reaches back to before the time when the Phylloxera crisis devastated the vineyards of France. One phenomenon that makes Léopold Croizet Cognac stand out in the distinctly masculine cognac world is the fact that there have been many strong willed and influential female members of the family that have been in charge. Not only that, but they occupied extremely authoritative positions in the business, and have helped steer Pierre Croizet Cognac to where it is today.
Back when Phylloxera cast its shadow over the vines of Cognac, it was Amelina Croizet who was pivotal in ensuring that the family’s vineyards survived. She passed this fighting spirit on down through the generations, and many of the Croizet women proved to be determined and successful businesswomen. The knowledge gained over the years has been kept a closely guarded secret, and passed down from father and mother to daughter and son.
One thing that everyone has had in common was to keep the traditional methods firmly in mind, whilst still advancing the cognac making process as technology advanced.
In the mid-1900s, Léopold Croizet Cognac (back then still called Pierre Croizet) took the step of selling their wares to the general public – a process that still continues today.
© All images: Léopold Croizet
History of Léopold Croizet Cognac
The house of Léopold Croizet Cognac has a history that reaches back to before the time when the Phylloxera crisis devastated the vineyards of France. One phenomenon that makes Pierre Croizet Cognac stand out in the distinctly masculine cognac world is the fact that there have been many strong willed and influential female members of the family that have been in charge. Not only that, but they occupied extremely authoritative positions in the business, and have helped steer Léopold Croizet Cognac to where it is today. The house was named Pierre Croizet until 2024.
Back when Phylloxera cast its shadow over the vines of Cognac, it was Amelina Croizet who was pivotal in ensuring that the family’s vineyards survived. She passed this fighting spirit on down through the generations, and many of the Croizet women proved to be determined and successful businesswomen. The knowledge gained over the years has been kept a closely guarded secret, and passed down from father and mother to daughter and son. One thing that everyone has had in common was to keep the traditional methods firmly in mind, whilst still advancing the cognac making process as technology advanced.
In the mid-1900s, Pierre Croizet Cognac (back then it was called still Pierre Croizet) took the step of selling their wares to the general public – a process that still continues today.
Cognac Léopold Croizet Today
Cognac Léopold Croizet is today in the capable hands of Leopold Croizet. He is the latest in a long line of grape growers to combine both tradition and progress. As such, he has recently acquired further vineyards, and these reach across the borders of the Fins Bois region to cover an area of the Petite Champagne. Not only does this allow the house to produce eaux-de-vie from two very different areas, but also allows them to create cognacs in two distinctly different ranges.
The Léopold Croizet Cognac house uses only organic fertilizers on the land, whilst still keeping firmly to the traditional methods of their ancestors. However, whilst tradition is important, so is technology, and in 2010 Cognac Pierre Croizet developed a vital presence on various social media sites, such as Facebook.
News, Products and Prices
In the serene expanses of Triac Lautrait, along the lush banks of the Charente, lies the venerable estate of Léopold Croizet, a Cognac maison with roots deeply embedded in the rich soils of the Fins Bois region. This illustrious brand, previously recognized as Léopold Croizet, epitomizes the enduring legacy and artisanal prowess passed down through centuries of Cognac production.
A Blend of Heritage and Innovation
Under Léopold's stewardship, the estate has seen a seamless blend of respect for tradition and a forward-thinking approach to Cognac production. Transitioning to organic farming upon his arrival, he has shaped a vineyard that fully embraces eco-conscious principles. The decision to cultivate organically is a reflection of Léopold's deep connection to the land and his desire to produce cognacs that are not only superior in quality but also responsible and sustainable.
The Spirit of Cognac, Distilled
The distillation process at Maison Léopold Croizet is a testament to the family's enduring wisdom and the uniqueness of their craft. Utilizing small pot stills, a legacy of his grandmother, and adhering to a distillation method steeped in family secrets, Léopold creates cognacs that are emblematic of the Fins Bois cru — highly aromatic, wonderfully round, and irresistibly mellow. This distinctive style is further enhanced by aging in French oak barrels, a practice overseen by Léopold's wife, who brings her expertise from the world of cooperage to the evolution of each spirit.
Crafted Through Generations
The transformation from Pierre Croizet to Léopold Croizet is not merely a change of name but a reiteration of the brand's progressive vision while honoring its storied past. It signifies a bridge between the heritage of ancient winegrowers and the innovative spirit of the present, leading the way in the Cognac industry with integrity and passion.