Growth area & soil: Borderies
The Martell Cordon Bleu Chinese New Year Limited Edition Cognac is a great take on the classic Martell Cordon Bleu XO Cognac that's wooed legions of fans since its inception in 1912. This delight has been created to conincide with the 2018 Chinese New Year. Inspired by the Wishing Tree, where people hang red envelopes with their wishes for the coming year, the design of the bottle is the work of German born artist, Sabrina Transiskus.
Both the carton and bottle are predominantly blue, with embossed gold vine leaves and red envelopes adding splashes of color. The launch has been further bolstered by displays in pop-up bars in airports around the world, as well as digital games and a social media campaign, #MartellWish.
It's the bottle itself that's the limited edition, with the contents remaining true to the Martell Cordon Bleu we all know and love: aromatic, characterful, and most of all, a top quality XO from this iconic Cognac house.
About Martell Cognac
Martell is the oldest of the Big Four Cognac houses. Similar to Rémy Martin, but a few years older still, not long ago did Martell celebrate its 300-year anniversary. The history of Martell & Co dates back to 1715 when Jean Martell founded the company with the wish to produce only the highest quality in Cognac. With the legendary bottles Martell Cordon Bleu, the cuvée Martell Extra L’Or de Jean Martell and the recent Création Grand Extra from 2007, the company strongly implanted itself in the luxury goods market, and are famous for using large amounts of eaux-de-vie from the Borderies terroir. It belongs to Pernod Ricard and has sales of around 15 million liters every year. The most precious eaux-de-vie, some of which date back to 1830, are stored in a secret location in the cellars of Jean Martell - approximately 1.6 million 9-liter cases!
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