Lasserre Cognac

Lasserre Cognac

The birth of Cognac Lasserre is one that is grounded in the testament of history, passion for the region, and a quest for one’s roots.

Born in Louisiana, New Orleans in the United States of American, founder Norvel Lasserre faced much adversity in his youth but always dreamt of making it in the business world. After traveling to a trade show in Lyon, France, he discovered a wine called Domaine Lasserre and was surprised to see his name on the bottle. This event inspired him to research further into his ancestry and heritage, to discover that his 5th generation great-grandfather, Blaise Lasserre, was a farmer in the Gers region.

After meeting Siebe Hartmans from the Cognac region, they decided to work together to bring their Lasserre Liqueur brand to life. Two years after meeting, the unique Lasserre Liqueur Honey & Cognac was born - which has been a demonstrably huge success for Norvel who is now a role model for the African-American community of Louisiana.

Visit Lasserre: 8 Rue Dupuy ,16100 Cognac ,+33 6 75 80 44 76 ,www.lasserreinternational.com

Visit the website of Lasserre Cognac

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See some blog posts related to Lasserre Cognac

Oct 08, 2019

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Norvel Lasserre: The First African American Cognac Producer
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Dec 11, 2019

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8 Supermarket Cognacs: Is Buying “Off The Rack” Worth It?
[Updated 08 June 2020] It seems there’s nothing the dominant supermarket and grocery chains consider off limits when it comes to drawing a profit. Even Cognac isn’t immune to conglomerate...
Dec 30, 2019

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Looking Back: Our 9 Top 2019 Cognac Moments
It’s that time again… When we usher out the old and welcome the new. But we can’t let 2019 leave us without a recap on some of the Cognac-related highlights we’ve enjoyed. So come with us on a as...
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