Hennessy Cognac

Hennessy Cognac

You may think, that with Hennessy’s ability to innovate and push boundaries, they are a thoroughly ‘modern’ Cognac brand. This is a large part of their immense success and influence. The very French brand based in the Charente region, in fact, dates all the way back to 1765 - to Ireland - but have managed to shapeshift enough times to remain more relevant than ever before - with current Master Blender Renaud Fillioux. Their range of uber-trendy products is ever expanding, and their marketing campaigns all the more captivating. There is no doubt that ‘Henny’ culture is alive and kicking: both Cognac and a fifth of Hennessy are mentioned in what seems like hundreds of songs. 

Read more: History, News and Interesting Hennessy Facts

Visit Hennessy: 8, rue Richonne ,16100 Cognac ,Visit the distillery from May until October to get an impression of this unique history.


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Interesting facts you probably didn't know about Hennessy

1. While they do not own their own vines like other producers, Hennessy’s centuries of savoir-faire means that their eighth-generation Master Blender, Renaud Fillioux, is an industry expert. He knows exactly which of the thousands of eaux-de-vie to select from the vast Hennessy ‘Paradise’ cellar.


2. Hennessy invented the XO Cognac category in 1870 - characterized by its sinuous decanter that has been reimagined on countless occasions. They have since gone on to invent the XXO Cognac - challenging industry standards and yet remaining staunchly in touch with savoir-faire carefully assembled throughout the ages.

3. The word ‘Hennessy’ and ‘Cognac’ appear in an incredible amount of hip hop and rap songs - over 1000 - to be precise. Stars such as Nas, Dr. Dre, 50 Cent, and Notorious BIG have been known to sing (or rapping) their praises for the prestigious spirit. 

4. Hennessy operates from the Charente region in France, the home of Cognac, but was founded by an Irishman - Richard Hennessy. 

5. In 2009, a limited edition of Hennessy VS was launched in honor of USA’s first colored president Barack Obama. The bottle was designed with gold lettering on a black background and carried the slogan “In Honour of the 44th President”.

6. The brand is owned by Moët Hennessy, which is in turn owned by LVMH and Diageo.

7. With the launch of Hennessy Black in September 2010 in Frankfurt, Hennessy has further targeted the nightlife scene, commissioning DJs to create individual master tracks.

8. The rarest products are Cognac Ellipse, the Cognac Richard and of course the “Beauté du Siecle”, a particular blend of reserves designed by the artist Jean-Marie Othoniel in an edition of 100, which is worth 180.000 Euros on the market today.

A History of Jas Hennessy & Co

The French brand was founded in 1765 by Richard Hennessy. After his death, his son James continued the family business and turned it into a well-functioning Cognac house. It was actually him who created the brand Hennessy in the first place and called the company Jas Hennessy & Co.; the name it carries to date.

Hennessy History Buildings

Under his leadership, the company expanded rapidly with a range of products and was passed on to the next generation within the family, until in 1971 Kilian Hennessy created the group Moet Hennessy in a merger with the Champagne producer Moet et Chandon.

Later on, in 1987, this group further merged with the luxury clothing brand Louis Vuitton, creating the largest luxury product conglomerate in the world: LVMH. Kilian Hennessy was part of the advisory board of the company until his recent death in 2010 (at the age of 103 years!).

There is another family tradition that goes hand in hand with that of the Hennessy's. Namely the seven generations of Hennessy cellar masters from the Fillioux family. This tradition has allowed for the Cognac house to uphold the most exquisite quality and pass on its expertise from generation to generation. The Fillioux cellar masters have built the most extraordinary reserves of vintage eaux-de-vies in the world.

Today, Renaud Fillioux de Gironde is the head cellar master at Hennessy; he continues to represent this family tradition. He took over from Yann Fillioux in 2018. 

Hennessy has always been at the top of international trade, with an establishment of the first agency in London in 1840, the first deliveries of bottles to Japan in 1868. In 1872 Hennessy reached China.

In 1992, to celebrate the 200th anniversary of the first shipment of Cognac to Asia, Hennessy chartered an old-fashioned sailing ship and called it “Spirit of Hennessy”. The aristocratic family of Hennessy is a fascinating story of success. Other family members, who did not get involved in the Cognac business were successful in different fields such as the affairs of the state or other commercial enterprises.

Hennessy Today

Today, Hennessy is the leader in the Cognac business with international sales of around 50 million bottles a year. The company makes its biggest percentage of profit through international export.

With the consistent launch of new products like the bottles “Pure White”, “Hennessy Black”, or “Fine de Cognac”, Hennessy continues to open up to new markets.

The US Hip Hop scene is perhaps the best example. By making Cognac popular amongst Afro-American musicians, the drink has taken on a younger and more trendy image. Hennessy mixed drinks such as Hennessy and Red Bull (Crunk Juice) or cocktails like Sin (Cognac and Gin) have introduced a whole new customer range. Rappers like Snoop Dogg, Busta Rhymes, P. Diddy and Kanye West are proclaimed Hennessy fans.

They are particularly noted for their global campaign with US rapper Nas, called Wild Rabbit in tandem with the VS Cognac.

Latest Campaigns

Throughout the month of February 2019, Hennessy launched a 'WE ARE' content series to celebrate Black History Month in February. These included exceptional video content of inspiring African-American artists and innovators, to empower the next generation. Collaborations included ASAP Ferg the rapper.

The Hennessy XO is constantly reimagined, the latest being a visually stunning four-minute feature-length film called ‘The Seven Worlds’ by a world-famous director, Ridley Scott.

To celebrate the 2019 Chinese New Year, the number one Cognac brand joined forces with Guangyu Zhang, a Chinese artist, to reinterpret the Hennessy XO decanter and design.

Hennessy celebrated the latest edition of the VS Limited Edition Cognac with a collaboration with Portuguese urban artist, Vhils. The result was a cutting-edge decanter.

Hennessy Prices

The cost differs a lot. Let's have a look at a selection of bottle prices (in order): The youngest VS can be purchased for € 25 or € 30.

Hennessy Pure White should be sold at a price of about € 30 to € 40, and a bottle of Hennessy Fine VSOP Champagne price is about € 50, The XO cost is € 150.

Hennessy Richard is at a price of about € 2000 and Hennessy Prestige Ellipse price at a massive € 7600. Finally, the price of luxury flagship Hennessy Beauté du Siècle is € 180 000.

Visit Hennessy

The Hennessy museum is a must if you are in the region. It has been entirely refurbished to give visitors one of the most cutting edge insights into the world of Cognac - particularly if you're wondering where Hennessy is made. A visit begins with a scenic boat trip across the River Charente, before going on to discover the various stages in Cognac production - you will see the genesis of the process from the grape, to distillation, to maturing for decades in oak casks.

Hennessy Labels

The museum boasts a large collection of bottles, and a chance to see all of the most intricate and iconic of Hennessy labels that you can also see on our blog - alongside a large array of historical material to bring the impressive history of this Cognac house to life.

Visits take place from Nov 1 to Dec 31, from Monday to Friday (except on public holidays) and from April 1 to Oct 31, 7 days a week (except May 1). Closed from Jan 1 to March 31 (reservations possible from Monday to Friday from 10 to 12 am and from 2 to 4 pm).

Visit the website of Hennessy.


42 comments for Hennessy Cognac

Russell 2018-06-01

I recently help my friend clean out his parents home,and we came across a bottle of Hennessy cognac from the 1980s, never opened.hust curious to know if it had any value??

Sh. Salman 2018-01-02

I have a bottle of Hennessey VSOP, Louis Philippe special limited edition. Only 276 of these were ever made. I inherited this from my Great Grand Father Now the interesting part. I've drank a peg of this and replaced it with some Glenfiddich 50 year old single Malt. Now that's a fine blend. I would like to auction it off at Christies.

Ganesh 2017-12-26

HI This weekend I planned to buy Hennessy vsop for my father Is it ok if drink with mix of water? Actually I not sure about this can anyone advise me for this

J 2017-12-12

I have an unopened bottle of Hennessy VSOP reserve in a green barrel still with serialized sticker over the cork.

Karen 2017-11-04

We have a Henessey timeless with weekend at the chateaux included and would like to sell please forward any offers

Ian 2017-06-17

Would love to know the value of this 70cl bottle.

Mike 2013-10-08

I have a 70cl bottle of Privilege in a wooden mahogany presentation box which is somewhere in the region of 25 years old. I have not seen this particular presentation box anywhere else. The bottle has a notch at the base of it which fits into a wooden dowel in the box. Has anybody else one of these bottles & box ? Mike

  • 2 out of 2 people found this comment useful.
Darry 2013-09-16

Hi everyone have an old bottle of landy the golden year cognac . It has a dog in the decanter and is a limited edition and hand numbered m 30 . It's 375ml and has all original packaging anyone have any info on when its from and if its any good? I know it's gotta be at least from the nineties. Thanks.

Beatriz 2013-09-02

I have 1 of the 50 cognac made from the Napoleón's particular cask when he was exiled to the isle of Saint Helena in 1815. It is a rather fun white ceramic 'barrel' of Hennessy Napoleon cognac, bottled in the 1930s. An amazing rarity! Please contact me if you are interested in this bottle.

l'homme vert 2013-07-18

Greetings, I recently acquired a 70cl. bottle of Hennessy 'Classique' for my collection, blended apparently for the Asian (Japanese) market back in 2000, I have scoured the internet trying to find information regarding this long discontinued blend from the house of Hennessy. The only info available is that it contains eaux de vie of superior quality, don't they all 'lol', I would appreciate any feedback about this aging juice as I'd luv to open it with the view of buying another couple of bottles if it's not that rare and if the price is right again, at present I'm enjoying Hennessy 'Paradis' rare, the heavy glass carafe encased in the mushroom / liver toned folding presentation box, I luv the fact that the cork can be replaced if needed as the chrome stopper case appears to open allowing the fit of a new tip, don't think that'll be necessary as I'm a quarter of the way through the bottle. It is soooo rich & raisiny with dried fruit & deep leather notes on the finish, NO burn what-so-ever with this liquid gold, smooth as silk. Thank's, look forward to learning about the 'Classique' blend. Cheers ALL !

Don Henny 2013-05-26

I think You have a VSOP Fine Champagne? If you can give me a picture so I know for shure? Normally a VSOP FC is worth around a 80 to 120euro. I have a Facebookpage filled with tons of pictures from my Hennessy collection, there you can check for it.!/don.henny/photos Grtz Don Henny

  • 0 out of 1 people found this comment useful.
Don Henny 2013-05-26

If you have a Hennessy bottle for sale let me know, send me the info. I also have a lot of Hennessy bottles for sale or trade. grtz Don Henny

  • 1 out of 1 people found this comment useful.
thomas lee 2013-05-21

I have 750ml limited edition bottle of Hennessy, celebrating Barack Obama's election. The round label on front states "In honor of the 44th President January 20th 2009" On the back is a similar line and Limited Edition - it is individually numbered. 180,000 made. New and unopened (Hennessy come out w/o box & just bottle in this picture). Essential for your election party, collection or as a gift. Thank you Please text message if you interesting for this bottel 571-276-0281. Thank

hennry lee 2013-04-20

I have 750ml limited edition bottle of Hennessy, celebrating Barack Obama's election. The round label on front states "In honor of the 44th President January 20th 2009" On the back is a similar line and Limited Edition - it is individually numbered. 180,000 made. New and unopened (Hennessy come out w/o box & just bottle in this picture). Essential for your election party, collection or as a gift. Thank you

susilo harianto 2013-04-09

im from indonesia has 1 bottle hennessy xo purchase approximately from 1987 and two bottles of hennessy vsop of the same year if you are interested in buying

Markymark 2013-04-09

I have a 70cl bottle of Hennessy Paradis how much is it worth and do you know of any buyer

manjinder bhangoo 2013-04-09

I HAVE A HENNESSY 3 STAR COGNAC BRANDY IT IS QUITE OLD i want to sale it for good prise

monerl 2013-01-17

When anywhere have a bottle - only a bottle - for sale from Hennessy Richard Extra Cognac(the original price € 2.376,--, with the wiskey) please say me this. I love karaffen and I was very enchanted as I see it on the airport. I don't drink a wiskey, but the bottle is a DREAM. Thank you.

samantha 2012-12-26

Hello, I foudn three bottles of Hennessy, kept in a wine cave, in original red boxes with gold inlay. Original tax stickers on from shleffeline & co. Bras Arme, before the time of VSOP etc. 45 quart size. "ja. hennessy a co cognac" I think they are from the 70's....Any idea of age and value? I have three total. I have pictures but cant seem to upload, samantha

adeknight 2012-12-21

Pls is hennessey VS the same as Hennessy vs very speacial

connie Baker 2012-11-15

I have a white deer laying down with gold HENNESSY on it. And a standing soldier with a sowrd wearing in black and on the side there is a ring where u can put a bottle of hennessy. That i would like to sell in very good price and they are in very good condition. If anybody is intersted pls contact me.

Rich 2012-10-16

It seems to be harder and harder to find Hennessy Privelge and VS in several places. I heard one retailer say that it's because Henn is raising prices to retailers because they are getting more from Asian markets for their product. Have you seen any stories to confirm this? I live in between NJ and Florida and I find it easier in FL, than NJ but can't understand why it's hard at all at anytime unless something has happened to change the markets.

Vince 2012-10-15

will you be interested in selling the timeless only? I already have the Richard and the Paradis Extra. I'm in Los Angeles, CA. Where in the US are you? I'm willing to pick up in person. If you can please send some pictures of the drink. TY

Charles 2012-10-01

Hello I have a three pieces collection of Hennessy bottles, the Timeless, the Richard and the Paradis Extra. all three signed by Edward Hennessy when he toured the U.S. to promote the launch of Timeless. which there were only 2000 made but I have yet to see one signed let alone a set. I might be interested in selling, if the price is right. I can ship anywhere. Serious collectors only. These will only go higher in value as time passes. I can send pictures feel free to call me or leave message thanks charles 617-775-6222 I am in the U.S.

Maria 2012-09-04

I tried to get the Ellipse for my father´s Birthday and it has been hard ...finally I got it! by Mokaon - they really have all exclusive brands

Don Henny 2012-08-16

Marquise de Pompadour (fruits au cognac) 15° 5cl. about 30euro Also released in a big bottle content marks 560g. Fruit weight 340gr.about 50-60euro I have a Facebookpage filled with tons of pictures from my Hennessy collection, there you can check out pictures as I have these both.!/don.henny/photos Grtz Don Henny

  • 0 out of 1 people found this comment useful.
cathie 2012-08-11

i have a bottle of Hennessy Marquise Pompadore Pruneaux au cognac. given to my parents in 1953 and was 30 years old already. Looking to see if its worth anything?? appreciate reply. cath

Johnathan Conerly 2012-07-27

im a real hennessy fan and i added this paint job to my car with hennessy black on it,and i wonder how far can my advertisement go can somebody please let me no and i can send pictures and videos thank you

Eroll 2012-07-10

Dear Sir, i have preserve a bottle a Hennessy for more then 20 Years and it is a kept in wooden box with no light. Hennessy Fine Champagne Cognac 0.78lt. what do it cost today?

jose torres 2012-06-18

Hola un saludo a aquellos amantes del coñac gennessy, tengo una botella de roble que almacena,600 ml,de coñag, si alguien esta interezado en esta botella, la cual esta decorada con altos relieves por favor comunicarse, conmigo, atraves de este espacio.

Leo Kuntz 2012-05-21

I know where a pile of old Hennesy cognac is on the bottom of the ocean. may have been thrown overboard or in a container that went overboard. Someday i would like to launch a salvage operation. Interseted? LK

Yeozer 2012-05-20

Mixing RedBull with various spirits is rather common these days. I have also seen people mixing Henny XO with 7 UP. People mix anything with everything, as the saying goes "whatever floats your boat". However it is indeed sad to see or hear about quality cognac being mixed instead of savoured neat.

Owen 2012-05-09

I have a 1765 Hennessy cognac and i don't know weather to drink it or to sell it.

Don Henny 2012-04-28

Hennessy: Le Peu, Izambard & Camp Romain value 80euro

Tak 2012-04-13

Hello Don, I have a botle of Hennessy Le Peu single distillery cognac in a tall tube box. 40 vol/70dl. Any idea on value? Many thanks.

happy drinker 2012-03-28

I like hennessy straight if it is Privilege or XO, but with VSOP i drink it with cranberry as either a chaser or a mixed drink. I have had friends drink it with apple juice and also pineapple juice. its a Bay Area thing-drink heen, smoke trees

stanj 2012-03-24

I agree, Cognac is supposed to be sipped straight maybe on the rocks, but to each its own.

paul 2012-03-15

encouraging people to mix quality spirits with red bull? people who mix red bull and alcohol are the dregs of the drinking classes. what an embarrassing statement to make on a site like this.

Jean Paul Fontaine 2012-03-10

I have this collection that I want to sale, if you are interested, I am located in France: 1. Hennessy MH1039567 Cognac - Carafe in coffret - 1 Bottle x 70cl 2. Cognac Hennessy XO Bottle 70cl 3. Cognac Hennessy XO Bottle in Coffret : 70cl 4. Hennessy private reserve cognac 700ml, Bottle 5. Hennessy privilege cognac 700ml, Bottle 6. Cognac HENNESSY LE PEU SINGLE DISTILLERY, Bottle 7. Cognac HENNESSY Isambard, Bottle 8. Cognac HENNESSY Pure White, Bottle 9. Cognac HENNESSY Na-Geanna whiskey from Ireland , Bottle 10. Rare Cognac Hennessy Paradis Bottle 70cl

ncoles 2012-02-28

I have not tried many cognac's but I picked up a bottle of Hennessy black today and mixed it with some red bull energy drink and the flavors worked with each other very well I don't know if this is already a existing drink but I erge people to try it. Very good

victor salazar 2012-02-22

i have a bottle of hennessy from sometime during which the irs was putting tax labels on the bottles. on the bottom of the bottle in the glass it states: bottle made in france 1 38. the bottle label has the bras arme name and logo on it. i was just trying to find out any kind of information on it, as i have not been able to find anything on my own. if you need more info just let me know.

Jason 2011-12-27

where Can I buy Jas Hennessy cognac in United states ? I need a number of quantity Hennessy cognac.. Can somebody let me know where can I buy in United States?

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