Bache Gabrielsen Cognac
Bache-Gabrielsen is a medium-sized family-run Cognac house with an international history. The company was created in 1905, and so it celebrated its 100th anniversary in the last few years. With its clean design, Cognac Bache-Gabrielsen takes an important position in the Cognac market, exporting mainly to Scandinavian countries. Hervé Bache-Gabrielsen, the fourth generation head of the company, is well aware that the Cognac industry is undergoing changes, with the international market being heavily developed and marketing strategies refined to cater a younger, trendier consumer-base. Considering the size of the business in comparison to the big cognac houses, it is surprising to find out that this Norwegian Cognac brand holds the market leadership in cognac sales in Norway!
Visit Bache Gabrielsen: 32, rue de Boston ,16100 Cognac ,0033 (0)5 45 32 07 45 ,Other products by Bache Gabrielsen: Pineau des Charentes, Armagnac, Brandy, Liqueur. Contact the cognac house directly to inquire about visits. www.bache-gabrielsen.com/uk/
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An interesting tale about the history of Bache Gabrielsen Cognac
A Norwegian reader once divulged a funny story about Bache Gabrielsen and their Cognac.
In 1918-19 was the breakout of Spanish Flu, and it was forbidden for shops to sell alcohol in Norway.However, your doctor could give you a prescription for a half-bottle of Cognac for “medicinal use”.
As many people in Holmestrand had caught the flu, a doctor named Graarud wrote out numerous prescriptions with the note “De tre ting” - which in English means “These three things”. It was a sort of euphemistic way to refer to 20 acetocul tablets, 20 grams of camphor and half a bottle of Cognac!
Bache Gabrielsen named its VS Cognac “Tre Kors”, which means “Three Crosses” in Norwegian - and added three red crosses to the label.
Why? It made it easier to export it from France to Norway - as it was disguised as medicine!
The Bache-Gabrielsen Story
Thomas Bache-Gabrielsen, a young Lieutenant from Norway, had been brought up in the tradition of spirits, as his father was the head of Holmestrands Samlag, a large merchant for spirits in the late 1800s. Thomas moved to Charente in 1903 to join forces with his friend Peter Rustad, also Norwegian. Together they took over the cognac house A. Edmond Dupuy, which still produces its own brand today, and founded the company Rustad & Bache Gabrielsen in 1905.
In 1906, Thomas married a local French woman from the cognac business, which implanted him even more in the industry, giving him valuable insight into cognac production. When Rustad died in a tragic motorcycle accident in 1916, Thomas continued the business together with his oldest son Réné, making sure the company would be handed down in good order to generations to come. When Thomas died in 1942, Réné Bache-Gabrielsen headed the cognac house successfully for almost half a century, until, in turn, his oldest son Christian took over in 1968.
Today, Bache Gabrielsen is run in the fourth generation by Hervé Bache-Gabrielsen, Christian Bache-Gabrielsen's son, who just recently took over from his father in 2009. He continues the tradition of combining tradition with modern standards. After having studied economics, he is well aware that the cognac market is currently going through a reinvention one needs to adapt to.
Until this day, all employees cherish the philosophy that cognac is an art in its own right and are aiding the house to further grow and expand internationally. Their products are distributed in the European Union, Japan, Taiwan, Russia, the US as well as Central and Southern America. More and more, Bache Gabrielsen is entering into the Duty Free market in the Scandinavian capitals and Canada. With 36% of total cognac sales, they are the leader of the Norwegian market with approximately 1 million sold bottles per year.
News and Awards
The product ranges Classique and Pure&Rustic received Double Gold, Gold and Silver awards in the San Francisco World Spirit Competition in 2010.
In 2009, Bache Gabrielsen received a double Gold medal at the San Francisco World Spirit Competition for its XO.
In 2008, the Hors d'Age received one of the most respected awards in the world: the Gold medal at the International Wine & Spirits Competition in London.
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