Don't miss our Lineup:
Shoot and score now!
About Hennessy's Deal with the US Basketball League
“Our partnership with Hennessy provides an exciting opportunity to reach and engage with a broader segment of basketball fans (...). As the iconic brand continues to expand its business in sports marketing, we look forward to creating elevated experiences and unique initiatives that celebrate the game of basketball.”
– Dan Rossomondo, Senior Vice President Basketball League
"Push the limits"
“We are pleased to be partnering (...) a forward-thinking league that embodies our ‘Never stop. Never settle.’ mantra. There’s an energy pulsing (...) that compels it to evolve, to push the limits of its own potential. Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation.”
– Giles Woodyer, Senior Vice President, Hennessy U.S.