Birkedal Hartmann XO Cognac

Birkedal Hartmann is a rare example of a successful cognac house that today collaborates with producers and master blenders rather than producing its own eaux-de-vie. This allows Birkedal Hartmann to focus on modern marketing and distribution strategies, as the production is entirely outsourced. This does not however imply that the tradition of the house, founded in the late 1800s, has been neglected. On the contrary: With its extremely smart marrying of traditional and contemporary culture, the cognac house Birkedal Hartmann managed to be amongst the first to launch a product with US celebrity rapper Ludacris. The cognac called CONJURE has shown to be a huge success in the US market, positioning Birkedal Hartmann as one of the most innovative cognac companies today.

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